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Local business? Stop trying to fit the typical online marketing mold inbound marketing online marketing running a business service based business May 13, 2024

If you run a local business (i.e. - a brick and mortar store, an in-person service, a pop up shop at local markets) you do not need to use your online space as a lead generation factory. To be...

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Marketing Doesn't Need to be a Dirty Word: Building Business with Integrity and Honesty blogging inbound marketing online marketing running a business Apr 29, 2024

This week on the Best Life Business Marketing Podcast I spent a solid 20 minutes talking about my philosophy of marketing and all the reasons I actually hate telling people that I'm in the...

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5 ways to use a brand marketing kit to connect with your audience branding inbound marketing online marketing running a business service based business Apr 17, 2024

You want to reach a larger audience and stand out in the marketplace but you don't know where to start. Should it be on social media? Do you need to blog more? Are ads and promotions the way to go?...

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AI-Proof Your Business - A Guide for Freelancers and Online Service Providers branding inbound marketing online marketing running a business service based business Feb 05, 2024

Is AI coming for your business? Will ChatGPT and it's spinoff cousins steal your job? Is there any room left in the online marketplace for REAL PEOPLE to do the work? I say NO, it will not steal...

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Overwhelmed by marketing jargon? Let's break down the basics inbound marketing online marketing running a business service based business Jan 31, 2024

*this post contains affiliate links

Today, we're skipping the formalities and jumping straight into the good stuff. I know you're here for valuable insights, so let's talk about all that confusing...

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Crafting the Ultimate Welcome Email: A Step-by-Step Guide for Small Businesses to Delight New Subscribers inbound marketing online marketing Jan 15, 2024

When it comes to building a strong email marketing strategy, the welcome email is a crucial component.

As you might know, I'm huge on inbound marketing and the importance of a great nurture series...

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20 Inspiring New Year's Blog Post Ideas for Online Service Providers blogging inbound marketing online marketing service based business Dec 25, 2023

Tired of the same old New Year's posts? Stuck about what to write to get YOUR target marketing interested? These 20 blog post ideas will inspire your audience to build their businesses AND hire you...

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Make your blog post stand out in the noise with these 3 simple steps blogging inbound marketing online marketing running a business service based business Dec 18, 2023

Creating a captivating, high-converting blog post doesn't have to be rocket science. A few key elements are all you need to strive for success.

(this is a long one, TL:DR at the bottom )

Great...

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5 Amazing Ways to Use Tailwind App's AI to Streamline Your Business Marketing inbound marketing online marketing organization running a business Dec 11, 2023

Are you looking for an amazing all-in-one marketing machine that won't break the bank? With social scheduling, content generation, image creation, email marketing, and SO MUCH MORE, Tailwind is my...

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5 Useful Brand Strategy Basics All New Entrepreneurs Need to Be Successful branding online marketing running a business Oct 16, 2023

*This is a guest post by brand strategist Asia Dore. See the end of this post for her bio!

When you’re a new entrepreneur, branding might seem a bit superfluous - like a fun extra, a...

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Email nurture series: What it is, Why you need it, How to make it inbound marketing online marketing running a business Sep 28, 2023

You know I'm big on inbound marketing around here. It shouldn't be a surprise But let's get into the most important base component of your overall strategy - the email nurture series.

 

If...

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How do new businesses set up an inbound marketing plan? inbound marketing online marketing running a business Sep 28, 2023

New business owners are bogged down with a LOT of work. Start ups are not easy. You're already trying to figure out the logistics of running a successful and profitable business online or in-store....

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