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Navigating the Online Marketplace: Brand Strategy for Small Businesses branding online marketing running a business service based business May 21, 2024

We need to stand out in our brands now more than ever. Let's face it, algorithms are making it almost impossible to be seen and small businesses will never have the ad spend to compete with big...

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5 ways to use a brand marketing kit to connect with your audience branding inbound marketing online marketing running a business service based business Apr 17, 2024

You want to reach a larger audience and stand out in the marketplace but you don't know where to start. Should it be on social media? Do you need to blog more? Are ads and promotions the way to go?...

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Building a Growth-Driven Mindset for your Business best life branding Feb 13, 2024

Are you struggling to see success in your business? Falling just short of your goals or not even able to see the finish line in sight? 9 times out of 10 the biggest roadblock facing small...

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AI-Proof Your Business - A Guide for Freelancers and Online Service Providers branding inbound marketing online marketing running a business service based business Feb 05, 2024

Is AI coming for your business? Will ChatGPT and it's spinoff cousins steal your job? Is there any room left in the online marketplace for REAL PEOPLE to do the work? I say NO, it will not steal...

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5 Useful Brand Strategy Basics All New Entrepreneurs Need to Be Successful branding online marketing running a business Oct 16, 2023

*This is a guest post by brand strategist Asia Dore. See the end of this post for her bio!

When you’re a new entrepreneur, branding might seem a bit superfluous - like a fun extra, a...

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How to brand your business in 2023 What you need to know to impress customers branding online marketing Sep 28, 2023

Over the years branding evolved and we started to understand why it's also important to have a good brand story and coherent brand voice.

The more that the world opened up (thanks for...

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