Top 5 Reasons Your Small Business Needs an Inbound Marketing Strategy

Is inbound and content marketing REALLY that important?

Do you REALLY need a plan?

I argue YES but that shouldn't be a surprise 😅

Here are my TOP 5 REASONS you need an inbound marketing plan for your small business.

Quick Read:

1. Inbound marketing doesn’t require constant upkeep and monitoring. It saves you TIME.
2. Your funnels will help you find new leads on a consistent basis.
3. Your inbound funnel will help you stay connected to your leads and customers to build positive relationships.
4. It will help you keep your messaging consistent across all your platforms.
5. Once you have one funnel you can add to it and branch off of it to make more funnels even faster.

1. Set it and forget it

Once you create your inbound marketing workflows they pretty much just run on their own. Sure, you'll need to pop in every now and then with a personal touch on your social media, to update blog posts and emails, and to add some new content to the mix - but it'll mostly run on autopilot ✈️

And who doesn't love autopilot?

Picture it - sitting back and relaxing at home on the weekend while your funnel brings you new customers and clients.

Picture it - spending your work days focused on YOUR passion while the marketing does itself.

It's inbound funnels that make it all possible. While you're chilling and enjoying life, your marketing funnels are working their magic, bringing in those organic leads and converting them into loyal customers. It's like having a money-making machine that you can set up once and then watch it do its thing without you lifting a finger.

2. Constant flow of new leads

Finding new leads can be a lot of work if you're cold calling and constantly hustling.

It's exhausting, time-consuming, and honestly, a total drag. I mean, who wants to spend hours on end cold calling people, getting rejected left and right? Not me, that's for sure!

And don't even get me started on those mass ads. Sure, they might reach a wide audience, but they can also burn a hole in your wallet faster than you can say "cha-ching." Plus, it's so yesterday! We live in the age of tech, my friend, and it's time to use that to our advantage.

A solid inbound strategy will help you bring in new leads on a consistent basis over time so you can focus on the parts of your business you LOVE 🥰

How? AUTOMATION! 🎉 (Yes, it gets me THAT excited)

Your inbound marketing strategy will be constantly help new leads find YOU!

3. Stay in touch with customers

A good inbound marketing plan is about nurturing.

It isn't just about GATHERING leads or even about CONVERTING them into purchases. (Those are important though 😅)

It's also about staying in touch with the people who've ALREADY made a purchase and building that relationship even further.

Here's the beautiful thing: by nurturing those relationships, you're not just getting one-time sales. You're building a sense of community, a tribe of loyal customers who keep coming back for more. It's like having your own little fan club, cheering you on and spreading the word about your awesomeness.

And guess what happens when you've got a tribe of raving fans? Repeat sales AND free word of mouth marketing!

4. Maintain messaging in multi-channel marketing

Alright, THAT was a mouthful. 🙄😅

We're talking about the holy trinity of a kickass inbound marketing plan: your website, mailing list, and social media channels. When these bad boys come together, they create some serious magic that'll blow your mind.

And here's the beauty of it all - when your website, mailing list, and social media channels work in perfect harmony, they create an outstanding lead and customer experience.

I'll be honest, here. I've seen a lot of companies FAIL on this front. Their latest blog post is talking about one sale but their social media is talking about a different one. They have a monthly theme to their newsletter but a different theme in their Facebook group and the whole thing just feels bananas 🍌🍌

So, how do you NOT make that mistake?

Plan things out on a calendar so you can coordinate

Create an inbound funnel that includes scheduled social media posts and blog posts that relate to your freebies/opt-ins and the stuff in your newsletters

5. It's easy to make more funnels

Once your have one solid funnel it's even easier to make more funnels!

You can create different opt-ins with one or two quick follow-up emails specific to THOSE opt-in, then shift everyone into a basic nurture series funnel to save time.

That's right. You don't need to make multiple complicated funnels!!