20 Inspiring New Year's Blog Post Ideas for Online Service Providers

Tired of the same old New Year's posts? Stuck about what to write to get YOUR target marketing interested? These 20 blog post ideas will inspire your audience to build their businesses AND hire you on for help 😉

Buckle up. It's gonna be a long ride. But, trust me, it's WORTH IT.

1. Reflect on the past year in your industry

Whether you are a copywriter, online marketer, virtual assistant, or social media manager, take some time to look back at trends and news in your industry over the past year. Include your opinions about WHY those trends mattered.

2. Teach them how to set a realistic goal in your niche

For example, if you're a copywriter you can teach your audience how to set up amazing goals for their written copy in the upcoming year. Maybe include a way they can audit their copy and make plans for improvement once a year.

3. Reflect on YOUR Year Gone By

Share your wins, losses, and the lessons you've learned in the past year. Authenticity is the name of the game!

4. Highlight Your Achievements

Celebrate your victories and milestones. Don't forge to mention the successes and achievements you helped your clients/customers achieve!

5. Share Your Favorite Tools

Let your audience in on the secrets of your trade. What tools make your work life easier? What tools might make THEIR lives easier? What tools do you use for and with your clients? Break down WHY you love them, too. Bonus marks if you include affiliate links 😉

6. Interview Industry Influencers

Connect with movers and shakers in your niche and share their insights.

Now, this one might seem counterintuitive since the people you'll interview will probably be your competition BUT there IS enough work to go around AND you'll be showing that you aren't afraid to learn from others. You can also choose to focus on your ideal client's niche instead of your own. So, if you're a VA who works primarily with realtors, for example, you can interview heavy hitters in the real estate industry instead of other VAs.

7. Roundup of Your Top Blog Posts

Remind your audience of the stellar content they might have missed. It’s a great way to repurpose and boost engagement.

8. Create a Resource Roundup

Compile a list of your favorite blogs, podcasts, or tools related to your niche. Your audience will appreciate the curated content. (Plus you can sneak some of your own in there too!)

9. Share Your Favorite Books

Highlight the books that have inspired you in your business journey. It’s a personal touch that fosters connection.

10. What to expect in the upcoming year

Based on the trends you saw in the past year, your experience, etc. - What do you foresee in the upcoming year? AND, how can your audience get prepared? (Don't forget to mention how you plan to help YOUR clients be ready for the year ahead).

11. Portfolio review

Who said modesty matters in business? (Well, it can, but that's a story for another day). Get your proud pants on and show off what you've helped your clients achieve this past year. It might not be the blog post that gets the most reads BUT it's something you can showcase when putting together packages to welcome potential new clients!

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12. # Ways to Uplevel your business by hiring a ___________ this year

Call out your ideal client by showing them EXACTLY what they stand to gain this upcoming year by hiring you to help with their business. In what ways will their business look different from last year? How will they be able to achieve new levels of success thanks to your support?

13. Ultimate How To Guide

Empower your clients with DIYs that they can take on in their spare time. They're going to be excited to start the year off running and a lot of them might want to try to do aspects of YOUR job themselves. Don't worry, they'll run out of steam because they'll be too busy with other things BUT it will give them a good idea of what it is you actually DO and it will show them that you care about their overall success enough to teach them how to do it themselves.

14. Industry case studies

Start researching the top performing companies in your ideal clients' niche and showcase their successes in a blog post. Break down what YOU think they did right to get to where they are and discuss how others can apply those strategies to their own businesses.

15. A guide to time management

As someone who works from home and works for yourself you know ALL about self-motivating and time management. Share your biggest hacks and tips for fellow work-from-homers but ALSO to show your ideal client that you have excellent time management skills you will apply to your jobs!

 16. Roadmaps for success

Share your framework for creating success in whatever your area of expertise is. Freelance copywriter? Break down how you would set up a full year blog post plan for your clients. Virtual assistant? Share your process for create a communications and operations system that runs like a dream. The point here is to show that you think about the long-term success of your clients and that you have the frameworks ready to create lasting positive effects.

17. This year I...

A personal review of your own business. Look at the things you learned, the ways you grew, and begin to look forward into the coming year. What do you PLAN to learn and how will that benefit your clients?

18. New Year Challenge

Funnel people to your mailing list by creating some sort of industry-relevant challenge they can only participate in by receiving emails! This can be specific to what YOU do (ie - social media) or what THEY do (the industries your clients tend to be from).

19. Sneak Peek

Do you have new packages on the horizon? Will you be offer DYI or done for you content soon? Are you launching a course? Maybe you're almost ready to open the doors to new clients! Share your upcoming offers on your blog in a "sneak peek" format to give 'em a taste of what's to come.

20. Client Feature

Write a full-length feature about one of your own clients. Talk about the challenges they faced and how you worked together to overcome them!

DON'T FORGET to include a call to action in your blog post!

Whether you have a mailing list opt in you want to promote or you simple want to drive potential clients to contact you, always include some sort of CTA in every blog post.

Oh look, here's mine! 👇