Marketing can feel like a never-ending list of to-dos, am I right? The good news? You don’t have to overhaul everything at once. You can take your time and break off little bits. Let's look at three things you can tackle today that will instantly improve your marketing game.
1️⃣ Learn About Marketing Funnels
Marketing funnels aren’t just some jargon marketers throw around; they’re an actual roadmap that guides potential customers from “Hmm, interesting” to “Take my money!” 💸 Understanding the funnel helps you know where your audience is in their journey and how to connect with them at each stage.
Here’s a quick rundown of the funnel stages:
Awareness: This is when people first hear about you. Think of it as a first date; it’s not the time to ask for a commitment.
Interest: They’re intrigued and want to know more about what you do.
Consideration: They’re considering making a purchase but need a bit more info.
Conversion: They’re ready to buy! Woohoo!
Loyalty: The “honeymoon phase”—they’re thrilled with their purchase and more likely to return.
Knowing where your audience is within this funnel lets you create content that speaks directly to their needs. For example, if most of your audience is at the awareness stage, your content should focus on educating and building trust.
Take a few minutes today to look at your marketing strategy. Do you have content for each stage of the funnel? If not, consider where you can fill in the gaps to guide your audience smoothly through each stage.
Now, you can't FILL you funnel in one day, but you CAN start brainstorming and making plans.
2️⃣ Get Clear on Your Branding and Offers
Here’s a truth bomb: if you’re fuzzy on your branding or unsure of what exactly you’re offering, your customers will be too. 😬 People don’t buy confusion; they buy clarity. So, let’s get crystal clear on two things: your brand identity and your offers.
Branding: Ask yourself—What’s the personality of your brand? Are you warm and friendly, or bold and edgy? Your brand voice, style, and message should all be consistent, whether someone is reading a blog post or following you on social media.
Offers: Now, make sure you know exactly what you’re offering and why it matters. Write down your key products or services, and then list the top benefits of each. This will help you speak confidently and concisely when sharing your offers with your audience. Clarity is powerful, and your customers will sense it when you’re confident in what you’re offering.
Take some time today to write down your brand’s values, mission, and core message. Then, look at your products or services and make sure you know exactly what you’re offering and how it benefits your audience.
3️⃣ Download My “First 10 Steps to Marketing Success” Checklist 📋
Look, we all love a good checklist, right? Something that breaks down the steps, so you don’t have to figure it all out on your own. And that’s exactly what my “First 10 Steps to Marketing Success” checklist is for. This freebie is designed to help small businesses set a solid foundation for long-term success.
In this checklist, you’ll find the first 10 actionable steps to get your marketing strategy off the ground—from defining your target audience to setting up your email list and beyond. These are the exact steps I wish I had when I was starting out, and they’re designed to take the overwhelm out of marketing.
👉 Grab the checklist now to get a step-by-step roadmap for setting up your marketing strategy. You’ll be able to take the guesswork out of the equation and know that you’re building a solid foundation for your business’s future.
⭐ BONUS: Learn about marketing jargon so you aren't confused
I wrote an entire blog post about this and went into even more detail on my podcast. Ready to learn all those weird marketing terms and what they all mean? Let's do a quick crash course.
Wrapping Up: Start Making Moves Today
You don’t have to do everything at once to make progress in your marketing. Start small by:
Understanding your marketing funnel.
Getting clear on your branding and offers.
Downloading my checklist to keep you on track.
Learning about marketing terminology so you aren't confused on your entrepreneurial journey.
Marketing doesn’t have to be a mystery, and these three steps will help you build a foundation you can keep growing from. So go on—get started, get clear, and start making some serious moves in your marketing strategy!
Stop stressing about where to start
The exact 10 steps I take with every single client.
Your first, most crucial 10 steps to setting up long-term online marketing strategies that convert leads on auto-pilot.
All while creating an excellent customer experience.
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